Brand Guidelines

Everything you need to know about TinnCann, at a glance.

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This is the hub for all brand guidelines, usages, and assets. We built this page to make it as easy as possible for you to deliver on-brand designs while respecting our brand and legal/licensing restrictions. Learn how to showcase TinnCann with the correct logos and assets.


TinnCann is a curated marketplace where aspirational athletes and enthusiasts experience world-class mentorship from the Experts they admire most, through paid 1-on-1 video calls.

TinnCann is where anyone can connect with the world’s most extraordinary people.

Who do you want to talk to?

For the origin story of TinnCann go here.

Our Logos

The Logo

The TinnCann logo is the most recognizable symbol and focal point of our brand, which is why it’s so important to use the logo exactly as specified in these guidelines.

Primary Logo

Black Primary Logo

White Primary Logo

The Icon

Sometimes, we prefer to simply use the TinnCann “Icon” on its own instead of the full logo mark. In general, these are communications where the TinnCann brand has already been established—either through use of the full logo, in copy, or by voiceover.

Alternatively, there will be situations in which we will want the TinnCann brand to appear more recessive—such as on T-Shirts, other merchandise, or environmental graphics like a wall mural. In these instances, we want the graphics to be the main element, and the Icon to serve as a subtle indicator of the TinnCann brand.

Color Icon

White Icon



Header: Montserrat Light (for web, weight 300)

Sub Heading: Montserrat Extra Bold (for web, weight 800)


Open Sans Regular (for web, weight 400)



Utilize standard capitalization principles but Experts should always be capitalized. 

When written, TinnCann is a combination of the two words with uppercase initial letters for both words, no space, and both with two ns.  

Correct: TinnCann 

Incorrect: Tinncann, tinncann, tincan, Tinn Cann, tin can 

Color Palette

Primary brand colors

Sunset Orange

248, 88, 59
0% 63% 74% 3%

Purpose: Primary brand color.


68, 0, 68
0% 27% 0% 73%

Purpose: Headers, labels

Picton Blue

59, 219, 248
74% 11% 0% 3%

Purpose: Accents

Lighter 10%

Darker 10%

Lighter 10%

Darker 10%

Lighter 10%

Darker 10%

Secondary colors

Dark Gray

47, 48, 56
4% 3% 0% 78%

Purpose: Body Text

Light Gray

247, 247, 247
0% 0% 0% 3%

Purpose: Section, page, and element backgrounds.


254, 254, 254
0% 0% 0% 0.4%

Purpose: Section backgrounds and text on dark backgrounds.


107, 202, 44
C47 M0 Y78 K21


251, 190, 40
C0 M24 Y84 K2


248, 72, 86
C0 M71 Y65 K3

Become an Expert

To apply to become an Expert, please fill out our simple application form. We look forward to hearing from you!

Note: You are not automatically enrolled on TinnCann. If you meet our requirements, a TinnCann team member will contact you within a few days to finish onboarding!