Sometimes, we prefer to simply use the TinnCann “Icon” on its own instead of the full logo mark. In general, these are communications where the TinnCann brand has already been established—either through use of the full logo, in copy, or by voiceover.
Alternatively, there will be situations in which we will want the TinnCann brand to appear more recessive—such as on T-Shirts, other merchandise, or environmental graphics like a wall mural. In these instances, we want the graphics to be the main element, and the Icon to serve as a subtle indicator of the TinnCann brand.